Some of the busiest weeks at Peoria Siding and Window are the weeks before and after a home show. Peoria Siding and Window participates in over 20 home shows and fairs a year! These events are a great way to meet new people and learn more about the community we serve. Almost everyone at the company has been a part of the planning, creating, or manning necessary for a successful show.
Last week we met some great people at the 2017 Spring Home Show in Peoria. Now, we’re setting up for a home show coming up in Bloomington-Normal on March 3-5, 2017.
Creating and Transporting the Displays
All of the displays in our booth are made in our warehouse and transported to the venue. Before the displays can be created, our installers study floor plans carefully to make sure we won’t take up more space than our booth allows. Sometimes they run into logistic puzzles about how to build, transport, and fit some of our largest displays through the door. Our installers overcome unexpected issues with quick thinking and creative problem-solving. This year, our installers built four shower displays, two window displays, two pergolas, and a sunroom to for the home show.
Setting Up the Booths
A few days before the home show begins, companies backload their largest displays into the venue. Before we set up anything else, we have to make sure our Four-Seasons sunroom can fit through the door. Then, we unload our display pieces from the truck and prepare them for assembly. Many of our display pieces, such as our pergolas and Woodfront Kitchen cabinets, are rebuilt every time we participate in a home show.
While the installers rebuild the heavier displays, helpers clean the displays that became dusty and disheveled during their trip from the warehouse. Our team can set up a booth in less than five hours. The most dramatic display rebuild is our TEMO Pergola. This display takes the most time to assemble and must be lifted onto its posts by a team of installers working together. We know the hard work is worth it because the pergola serves as a favorite meeting spot for salesman to talk with guests.
As hours pass, our booth begins to look ready for the home show. Our home show veterans walk through the booth to make sure display elements look professional and that our salesman will have enough room. It’s rare that a floor plan gets through a home show without being tweaked multiple times. Our saleswoman Ann Gattung has been with Peoria Siding and Window for 26 years and has participated in dozens of home shows and fairs. She serves as the voice of authority when anyone has a question about how the booth should be set up.
Meeting Future Clients
During the Peoria Home Show, an estimated 3,000 people visited our booth. People from all around Illinois come to home shows to find the best deals, get inspiration, and have fun! Whatever their goal, it’s our job to make people feel welcomed and inspired. We make sure that our best salespeople are manning the booth to demonstrate our products and talk to guests about their project ideas. At the Peoria Home show, we met over 100 prospective clients in three days.
If people want a free project estimate, we set an appointment for one right at our booth. Some people come just to ask questions about a project they’ve been considering, and that’s fine too. If people don’t want an estimate right away, we give them our contact information and tell them to call us when they’re ready. It’s our job to make sure people leave our booth feeling excited – not pressured. Many guests stop by just to see our displays. Some fan favorites are our Four Seasons Sunroom and our Gutter Helmet display. We let those guests know they can come see our displays at our showroom anytime.
Every year, our home show evolves into something new. We learn from our past mistakes and come up with better ideas each year. At next year’s home shows, we hope to have better displays to show off our best products. We plan to set up a center where people can upload photos of their home into a software that illustrates how their home will look when the project is completed. If you visit a home show this season, make sure to visit our booths! We want to meet you and help you discover your dreams for your home.